No More Shrinking: Why I’m Finally Speaking Openly About What I’ve Built
There are moments in every entrepreneur’s life when people question the value of what we’ve built.
They want numbers. Metrics. Justification.
And maybe—because of how you’ve been conditioned—a part of you wants to start defending yourself when that happens. To explain. To over-prove. To justify. Or play nice. Be a good girl (or boy). Smile and satisfy.
Personally? I’ve had enough of that. And I hope you have too.
“You’re not here to seek approval, disapproval, or even accolades.
You’re here to lead.”
Since opening our first college, we’ve had 1486 enrolments—and counting. That’s nearly 1,500 people who’ve said yes to their own healing, growth, and creative potential since 2019 to date. And by the way—that number doesn’t even begin to reflect the ripple effect: the families, clients, and communities our students have gone on to support through their work.
I’ve also created my own method—The INTEMIND Method®—which is now officially a registered trademark. We’ve opened a UK-based sister company, and we’re continuing to grow internationally. I’ve developed a full, original system called Nordic Mindfulness™, inspired by my Swedish roots and shaped through years of hands-on work in real sessions, classrooms, and transformational spaces—not to mention the beautiful clients I’ve had the privilege of supporting, both privately and through immersive trainings.
And yet… there are still moments when someone looks at all of that and says: “But how successful is it really?”
“Let’s choose to no longer shrink to make yourself or your work easier to swallow.”
That’s the moment where the old version of me would have explained. Softened it. Maybe made it more palatable for the person asking. But not anymore.
I’m no longer shrinking to make myself or my work easier to swallow. I’m not here to be agreeable or unthreatening. And I am not here to defend or “prove” the value. I’m here to lead with integrity. What I’ve built is real. What we teach changes lives. And the ripple effect? It’s only just beginning.
And I bet you’re someone who’s been doing incredible work in the world too—and maybe you’ve kept quiet. Sure, maybe you’re proud of what you’ve built deep down, but there’s this voice that whispers, “Don’t say too much. Don’t make it about you. Who do you think you are?”
Let me be the person who gives you permission today: You are allowed to be proud. You are allowed to speak openly about what you’ve created. You are allowed to take up space—and if that ruffles a few feathers, good! Nothing great was ever made from playing small.
“Jantelagen was meant to bring us together—not shame us into silence.”
In Sweden, we have a cultural code called Jantelagen or “The Law of Jante.” It basically says: Don’t think you’re special. Don’t believe you’re better than anyone else. And from a community perspective, I understand it. It reminds us that we’re all equal. That no one is above anyone else. And that’s true—we are all amazing, capable human beings.
But the problem is how this idea has been misinterpreted—not only in Sweden, but in many countries across the world. (You might recognise it as “tall poppy syndrome” in Australia. As they say in Sweden, “Kärt barn har många namn,” meaning “a loved child has many names.”)
It was never meant to put us in our place, but it’s become a tool for silencing. It’s been used to shame us into staying small, rather than encouraging us to create environments where we all thrive.
Instead of supporting collective growth, it’s been twisted into a message that says pride is arrogance, and success is something to hide. It makes us feel we have to justify our existence, rather than simply stand in it.
And of course, this is the perfect way to keep us in line, especially women. We’re already taught to self-silence. Taught to behave, be pleasing, and not take up too much space. We’re rarely recognised for our accomplishments—more often, we’re seen for how we look or how agreeable we are.
But you don’t have to buy into that story.
Because that’s exactly what it is—a story we’ve been told.
And it can stop right here.
Right now.
“You are allowed to be proud of what you’ve built.
You don’t need to wait for someone else to see it first.”
So let me say this clearly: You are allowed to be proud of what you’ve created.
You are allowed to be seen.
You are allowed to say, ‘This matters’ and ‘I created this!’
Because you did. And sure, maybe someone else could have too—but they didn’t, you did.
This energy is not about proving anything to anyone. It’s about honouring what’s true. Because abundance isn’t singular, it’s plural. And when we stop shrinking, we don’t dim the possibility for others—we expand it for all of us.
Together, either, we rise or we fall. And I choose the latter.
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Tell me, where have you been shrinking to make others more comfortable?
And what part of your work deserves to be seen, but you’ve been holding back?
If you are ready to claim your failure AND successes, let’s talk.